Demand for Sales Professionals Rises 16% Amid Economic Woes

The demand for sales/marketing professionals from Nigerian firms has risen by 15.9 percent in January-October 2023 from 13.4 percent in the same period of last year.

The report by MyJobMag, a recruitment agency in Nigeria which analysed 62,729 jobs advertised on its platform, said sales/marketing, finance, engineering, and ICT tops the chart for the fields with the most hiring in 2023, with sales/marketing having over 15 percent.

The rising need for sales professionals may stem from organisations seeking to boost their revenue in response to the country’s current economic conditions,” the report said.

It added that the growth of new small and medium-scale enterprises requires sales professionals to help them establish and expand their businesses.

“While others like human resources, driving, media, and administration have experienced a decline from 2022 to 2023.”

A breakdown of the report showed that sales executives, sales representatives, sales managers, medical sales representatives and sales officers were the most in-demand roles in sales. “These roles had the highest number of job listings in the sales sector for 2023.”

According to the National Bureau of Statistics, the country’s inflation rate, a measure of the general price level, rose to 27.33 percent in October from 26.72 percent in the previous month.