The Federal Government has disbanded the Secretariat of the Advertising Standard Panel due to its endorsement of billboards accused of attempting to manipulate the Presidential Election Petition Tribunal with the slogan: ‘All Eyes on The Judiciary.’
The Director-General of the Advertising Regulatory Council of Nigeria, ARCON, Dr. Olalekan Fadolapo, conveyed the dissolution of the Panel through a statement issued today.
The ASP, a Statutory Panel within the Council, is tasked with ensuring that advertisements adhere to the prevailing laws of the Federation and the Code of Ethics for advertising professionals.
Pointing out the reasons for which the advertisement should not have been approved, the Director-General of ARCON stated in the release that the Advertising Standards Panel of the Council erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the grounds that:
“The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal.
He also stated that the matter awaiting judicial pronouncement is, by virtue of the Nigerian legal system, precluded from being a subject of public statement, debate, discussion and advertisement.
He enthused that the advertisement is controversial and capable of instigating public unrest and breach of public peace.
He explained that the advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favour over a matter that is currently sub judice.
Fadolapo further stated that the Council has temporarily suspended its Director and Deputy Director responsible for Regulations, pending an investigation into the matter.
While acknowledging that some advertisements did not receive ASP’s approval, Fadolapo acknowledged an error in the approval process for one of the concepts as the advertisement failed to meet vetting guidelines.
The ARCON DG said the Council would set up a committee to investigate the circumstances leading to the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.
“Consequently, the Director and Deputy Director, Regulations have also been suspended to enable an unprejudiced investigation of the issue.
He therefore announced that the Advertising Standards Panel Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved.
