FG Sacks Advertising Panel

FG Sacks Advertising Standard Panel Over ‘All Eyes On The Judiciary’ Billboard

 The Federal Government has dissolved the Secretariat of the Advertising Standard Panel (ASP) over its approval of billboards termed as blackmailing the Presidential Election Petition Tribunal with the title: ‘All Eyes on The Judiciary.’

 The Director-General of the Advertising Regulatory Council of Nigeria (ARCON) Dr. Olalekan Fadoləpo, announced the dissolution of the Panel in a statement released on Tuesday. Fadolapo said the Council has also suspended its Director and Deputy Director in charge of Regulations to allow investigations into the issue.

 While noting that some of the adverts were not approved by the ASP, he said the Panel erred in the approval of one of the concepts as the advertisement failed vetting guidelines.

 The ASP is the Statutory Panel under the Council charged with the duty of ensuring that advertisements conform to the prevailing laws of the Federation as well as the Code of advertising ethics of the advertising profession.

 The statement

 Highlighting the grounds on which the advert should not have been allowed, the ARCON DG in the statement said:

 “The attention of the Advertising Regulatory Council of Nigeriə [ARCON) has been drawn to the “All Eyes on the Judiciary” advertisements exposed on some billboards across the country. The concepts exposed were not approved by the Advertising Standərds Panel, hence, the Council has directed that all the materials being exposed be brought down immediately and the violators sanctioned.

    “The Advertising Standards Panel of the Council also erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the following grounds:

 “The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal. Hence, it’s jus pendis.

 “A matter being jus pendis and awaiting judicial pronouncement is, by virtue of the Nigerian legal system, precluded from being a subject of public statement, debate, discussion, advertisement, etc.

    “The advertisement is controversial and capable of instigating public unrest and breach of public peace.

   “The advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favour over a matter that is currently jus pendis.”

  The ARCON DG said the Council would set up a committee to investigate the circumstances leading to the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.

 “Consequently, the Director and Deputy Director, Regulations have also been suspended. The suspension is to enable an unprejudiced investigation of the issue. The Advertising Standards Panel (ASP) Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved,” he said.

 The ‘All Eyes on the Judiciary” narrative started as a social media campaign by the supporters of the Presidential candidate of the Labour Party in the last Presidential election, Peter Obi.

 The campaigners are alleging plans by the judiciary to favour the incumbent President Bola Tinubu.