Telecommunications giant, Globacom, has provided an explanation for its long-standing dedication to supporting Onitsha Ofala and other premium festivals in Nigeria.
According to Mr. Tochukwu Okechukwu, Divisional Head for South at Globacom, the company recognizes the importance of culture in fostering national identity and uniting people around common values, customs, and history. He made this disclosure on Saturday at the 2024 Ofala Festival at Ime Obi in Onitsha, Anambra State.
Speaking further on Globacom’s support of Ofala, Mr. Okechukwu said that the arts, crafts, festivals, and tourism are examples of cultural sectors that may boost the local economy, create jobs, generate income, and market local products. “Culture influences education systems and can inspire creativity and innovation. Cultural knowledge can enhance critical thinking and problem-solving skills. Moreover, a vibrant culture enhances a nation’s soft power, improving its international standing and influence through diplomacy, trade, and cultural exchange”, he explained.
He claimed that communication was essential to society in an increasingly interconnected world, saying that “It is through dialogue and connection that we foster understanding and collaboration. Our mission is to empower every voice within our community to be heard through affordable telecom services and digital solutions, he said”.
Mr. Okechukwu stated that Globacom was committed to using fast growing technology to advance society. “We envision a future where innovation does not stand apart from tradition, but instead enhances it. We believe that connectivity can strengthen the bonds within our community, bridging generations and fostering collaboration among all our citizens. Together, we can create an environment where our cultural heritage and technological advancements coexist harmoniously, enriching the lives of all. These are the reasons why we will continue to support our cultural festivals such as Ofala and Ojude Oba.”
The Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, had earlier in his speech thanked Globacom for its years of support of the festival. He said that a request had been made to the Ministry of Art, Culture and Creative Economy to support ongoing efforts to obtain Ofala’s inclusion on the UNESCO Representative List of Intangible Cultural Heritage of Humanity. This year’s celebration marked the 23rd anniversary of the monarch’s coronation, beginning on Friday with Iru Ofala and concluding on Saturday with Azu Ofala.
The festival’s high point was when the Obi emerged from his yearly seclusion and performed his customary, magnificent dance around the Ime Obi while dressed in full regalia during the course of the two days of the event. His palace leaders paid respect to the traditional monarch after dancing in turns to the “Egwu Ota.” Numerous age groups, from the youngest—Ifedioranma, Ugoamaka, and Oganiru Onicha—to the older ones—also performed and honoured Igwe Achebe while dancing around in colorful costumes.
On Wednesday, October 23, Globacom will honour the king with a Royal Banquet at the Ime Obi to round off the year’s events.