The Threads app is rolling out its highly anticipated web version today day.
The update puts the new platform one step closer to recreating the functions offered by rival X, formerly known as Twitter, and could help reignite user growth following a sluggish period.
Parent company Meta says Threads users will soon be able to log in, post, view and interact with other posts via a browser on a desktop computer, as the web version rolls out to users in the coming days.
The company says it plans to add more desktop features in the future. In an early access test of some of the web-based features.
Threads launched in early July with stunning success, garnering over 100 million sign-ups in its first week on the back of months of chaos at Twitter.
The new web version could also raise fresh competitive concerns for X, after owner Elon Musk sparked user backlash last week by suggesting he might do away with the platform’s block feature.
Meta employees have for weeks teased that a desktop version of Threads was in the works and being tested internally.
Just last week, Instagram head Adam Mosseri, who is also leading Threads, said he had been posting from the platform’s desktop version and suggested “it’ll be ready soon but it needs more work.”
