TikTok is testing a new monthly subscription which would get rid of adverts on the video sharing site.
The Chinese firm is trying out the service in an English-speaking market outside the US, but has declined to comment on exactly where.
The subscription is being tested at $4.99 monthly.
Meanwhile, Meta is reportedly mulling ad-free subscriptions for people in the EU to navigate the bloc’s advertising rules.
TikTok currently displays personalised adverts for all users over the age of 18.
TechCrunch, the news website, reported that the test is small scale and there is no certainty that a subscription will be rolled out globally.
YouTube and X, formerly Twitter, are among sites already offering fewer or no ads for a monthly fee.
Meta, which owns Facebook and Instagram, is looking to charge users in Europe who opt out of personalised adverts on its platforms.
The regulator said Facebook and Instagram could not “force consent” by saying consumers have to accept how their data is used, or leave the platform.
