Leading marketing communications firm, Verdant Zeal Group Ltd, will hold the 12th edition of its Innovention Series on Thursday, October 24, 2024, focusing on the theme, “Implementing AI for Marketing Excellence and Impact.” The virtual event aims to equip marketing professionals, business leaders, and stakeholders with insights on how Artificial Intelligence (AI) can transform marketing strategies for greater efficiency and creativity.The keynote speaker, Dr. Celestine Iwendi, Head of the Center of Intelligence of Things at the University of Bolton, will explore the revolutionary potential of AI in marketing and highlight emerging trends shaping the industry.
“AI is not merely a tool for efficiency; it is an enabler of creativity and innovation that will reshape the future of marketing. The ability to harness AI’s potential will define the next generation of marketing leaders,” Dr. Iwendi said.
The session will be moderated by Temiloluwa Awonbiogbon, President of Power Talk Services. Panelists include:
- Ayo-Bankole Akintujoye, CEO, Caladium Consulting
- Solape Akinpelu, CEO, Hervest
- Adeola Adenuga, Community Marketing Manager, MANO
Pre-Event Campus Session to Hold at Olabisi Onabanjo University
In the build-up to the main event, Verdant Zeal Group will host the Innovention Campus event on Monday, October 21, 2024, at Olabisi Onabanjo University (OOU), Ogun State. With the theme “Machine Learning and Hyper-Personalized Marketing,” the campus event aims to engage students and young professionals on the practical applications of AI in marketing.
Participants from OOU, Babcock University, Covenant University, Caleb University, and Abraham Adesanya Polytechnic are expected to attend.
Key speakers for the campus event include:
- Tony Nwose, CEO of Niteon
- Dr. Nzenwata Jeremiah, AI and Machine Learning expert
- Dr. Oludare Ogunyombo, Associate Director, Brooks and Blake
These experts will provide deep insights into Machine Learning, AI adoption, and Hyper-Personalized Marketing strategies, offering participants exposure to cutting-edge technologies reshaping industries in Nigeria.
Thought Leadership at the Forefront
Since its inception, the Innovention Series has become one of Nigeria’s top thought-leadership platforms, bringing together industry experts and policymakers to discuss strategic issues impacting the nation’s economy and development.
Speaking about the upcoming event, Dr. Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal Group, emphasized the importance of AI in today’s business environment.
“The Innovention Series is committed to advancing thought leadership on critical economic and business challenges. This year’s focus on AI comes at a crucial time when businesses are seeking innovative ways to connect with customers. We believe this series will provide actionable insights for driving marketing excellence and positioning companies for long-term success in the digital era,” Dr. Olugbodi stated.
A Diverse Audience Expected
The 12th Innovention Series is expected to attract a wide audience, including marketing experts, business leaders, entrepreneurs, and students, all eager to explore the vast opportunities AI offers for the marketing industry.
